Designing AI-powered creation & content systems at scale.
Thirteen years turning fragmented, high-stakes platforms into coherent systems — across consumer content, advertising, and the emerging tools of AI-assisted creation.
Selected work
2023 — 2026From Fixed Templates to a Model-Driven Ad System
Turning single-template ad rendering into an adaptive framework that balances reading experience, personalization, and revenue.
Betting on Layout, Not Just Images
A point of view on AI-assisted creation — argued in 2023, with the prototypes to prove it was early.
Designing AI-Powered Ad Personalization for Content Feeds
Exploring how ads could adapt intelligently to user context, content, and creative assets — a three-layer personalization framework for context-aware advertising in news feeds.
About
Point of viewI design the systems that let people create, publish, and monetize content.
Most of my work lives at one intersection: content, monetization, and AI-powered creation. I'm drawn to the platforms where those three collide — where a single design decision has to answer to the reader, the advertiser, and the business at the same time.
Over thirteen years I've learned that the interesting problem is rarely the screen. It's the system behind it: the rules, the tradeoffs, the fragmented workflows that have quietly accumulated over years. My contribution is usually structural clarity — turning something sprawling into something legible, then designing the surfaces that make it real.
Lately that's meant a specific bet: that AI's role in creation is to remove manual toil — learning design logic, not replacing designers. I've been chasing that thread since 2023, from generative layout systems to AI-assisted content operations.